Today, we're inundated with email marketing campaigns. While it’s true that everyone hates spam emails, an effective email marketing campaign, directed at the right target, with the right message, can have a big impact on your customers — not to mention CRM and lead nurturing.
As a customer outreach tool, email marketing is an essential strategy for both engaging current customers and attracting new ones. Email marketing is the workhorse of a digital marketing program, the Swiss Army knife of marketing and one of the most widely used digital channels in a marketing arsenal. But only when it’s done right.
When you want to communicate something about your brand or promote your products, email marketing is also one of the most cost-effective ways to do so. A 2015 study by the Data & Marketing Association (DMA) found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores. When executed properly, most businesses discover email’s significant power as retention tool and loyalty channel to their target customers.
Let the experts at eComFueled design and launch the perfect email marketing campaign for your business. We have the skills and tools you need to develop effective email marketing campaigns that will connect with your audience, promote your brand and increase sales.
Call us to talk about add-ons that can increase your online presence. And profitability.