Conversion Landing Pages
In online marketing, a landing page is a standalone page that appears in response to clicking on a marketing promotion, email, or online advertisement. The landing page displays your directed message that expands on your online display ads, search results or links. For the retailer, landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines conversion rate. Simply put, your ability to convert site visitors into sales.
When combined with an effective eComFueled PPC campaign, landing pages can create an invaluable source of data for a retailer. When linked to social media, e-mail campaigns or search engine marketing campaigns, marketers can use such analytics as click-through rates and conversion rates to determine the success of their ad spend. And also garner valuable contact information from potential customers. Unlike web pages, landing pages are designed with a single focus or goal, known as a call to action (CTA). It’s this focus that makes landing pages your best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
eComFueled will combine best-of-breed technology with award-winning design in order to reach your desired target, engage them in a meaningful way, and promote your products in the best light possible. This enables you to make the most of your ad budget by delivering the right message to the right prospects.
Call us to talk about add-ons that can increase your online presence.